Angie Alderman, a therapeutic counsellor, needed a brand identity that reflected her way of working. After a session with Angie her clients feel calmer, in control and more understood.
The starting point for her new identity was using her initials ‘AA’ as an abstracted shape, which then formed the basis of the logomark. This also tied in with a piece of advice that resonated with the client ‘The top of one mountain is the bottom of the next, so keep climbing.’
Brand identity, print design, website design concepts.