Paragon Bamboo approached me to design the brand identity and packaging for a set of new products aimed at the parent and baby market.
Brand identity, print design.
The rounded font has a soft, friendly feel which appeals to the target audience of these products. The curve holding the logotype hints at the shape of a cradle. The icons were designed to highlight the benefits of bamboo.
Flat artwork for the packaging alongside the design for a room thermometer which was included with each product ordered. This thermometer used a template provided by the manufacturer which I customised with Baby Bamboo elements.