Holroyd Howe provide an amazing food service for the staff and children of independent schools. They needed designs for campaigns, initiatives and theme events that would be rolled out within these schools to encourage children and staff to have a healthy relationship with food.
Print design, Brand identity, Illustration.
Posters, logos and artwork were required to engage the staff and pupils of the school where the campaign would be featured.
Turnaround was always tight on these projects, often with only a few hours for concepting of a new ‘brand identity’ for the campaign. Using typography and elements that had a fun or youthful feel was key, as well as incorporating colours that not only referenced healthy foods but also had enough ‘zing’ to appeal to a range of age groups.
The different stakeholders within the company and varying requirements for each project meant the workflow had to be very agile. Deliverables had to be created for different audiences and locations.
A set of hand drawn illustrations were created for Holroyd Howe, part of the toolkit of elements and illustrative style that could be used across different projects.