![](https://cdn.myportfolio.com/254b16f4-5cd2-411a-9db0-0791f2f466a6/61d06845-b56e-43e2-bb9a-dcfb3f772ab3_rw_1920.jpg?h=0684ba0ba33459d47e69574258b5ac9e)
![](https://cdn.myportfolio.com/254b16f4-5cd2-411a-9db0-0791f2f466a6/272a45fe-bf88-4dbf-94ab-472a637dc9c5_rw_1920.jpg?h=db05933ef481548d214ab3582b56276b)
![](https://cdn.myportfolio.com/254b16f4-5cd2-411a-9db0-0791f2f466a6/5b4c8191-c6dc-4575-9c7f-f1496b63feac_rw_1920.jpg?h=fead71179aeb658d4ed3c5d5ac8dc475)
Client
Michael Gorman
Michael Gorman
What I delivered
Brand development
Print design
Website design concepts
Brand development
Print design
Website design concepts
Michael Gorman is a lighting consultant who tailors unique lighting concepts for events and commercial, private, and public sector clients.
He needed a brand identity which reflected his passion for using lighting creatively to affect mood, improve performance and shape environments.
![](https://cdn.myportfolio.com/254b16f4-5cd2-411a-9db0-0791f2f466a6/7b49214f-5d6b-4cc3-a616-3218e55b0b93_rw_1920.jpg?h=9c1755a7e1a4c3a9bfaad546dfe8c87a)
![](https://cdn.myportfolio.com/254b16f4-5cd2-411a-9db0-0791f2f466a6/efcda306-9ed5-481a-8fb5-6f82191f4089_rw_1920.jpg?h=1d37b326fd4cf02b2bae024323488b97)
![](https://cdn.myportfolio.com/254b16f4-5cd2-411a-9db0-0791f2f466a6/794464a7-3fba-483b-899a-4b5ea2f19642_rw_1920.jpg?h=6c405534144e7ff8b691b4b93c5124b0)
![](https://cdn.myportfolio.com/254b16f4-5cd2-411a-9db0-0791f2f466a6/85c39e4d-e059-45a4-80a3-e05e7a17ee73_rw_1920.jpg?h=759054dfdf7191b8d45350213fc24b7b)
![](https://cdn.myportfolio.com/254b16f4-5cd2-411a-9db0-0791f2f466a6/6ab110e2-6247-4b06-8989-bc446ea1297b_rw_600.png?h=730f8c024d4d632e1d535189e4470c7c)
“Ali seamlessly created a logo and graphic elements, bringing my brand's voice alive while ensuring consistency for all the business communication collateral. I would highly recommend Ali as the go-to graphic designer.”
Michael Gorman: Owner