VMA Fitness
What I delivered
Brand development
Interior and exterior graphics
Print design
VMA Fitness wanted to inject some energy and personality onto the walls of their studio in the heart of Crowborough high street.
I took their existing logomark and simplified the colours so that we could use them on the white walls. Using the shapes and glyphs within their brand font as graphical devices expanded the brand identity and created a toolbox of elements for use in future applications.​​​​​​​
Budget and location constraints meant that large areas of colour weren’t practical. So we came up with the framing device to hold quotes, and used the existing architectural features of the walls to help hold graphics.
This concept was then developed further as we created window decals for the outside space to signpost and encourage passers-by to find out more about the VMA offering.
“She has brilliant vision and created exciting graphics to help develop our brand identity. I highly recommend Ali.”
Ellie Lear: Owner, VMA Fitness.
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